FastForward THINK DIFFERENT is another full-day of learning and networking with members of the Metro Detroit marketing community to discuss "Thinking Differently in a Different Era." Our speakers, each from their areas of expertise, will share lessons, ideas and insights that will strengthen anyone attending.
You could start any marketing conference by saying we’re in a different era, and it would always be true. What’s notably different about the era we’re in now is that we’ve come through a pandemic and are still living with its effects, which include inflation, hybrid work, new consumer behaviors, and perhaps more division among Americans than ever. On the horizon, what will be a passionate presidential election, and our new co-worker, AI.
So what’s a marketer to do in this era? How should we think different to meet the different age? Our speakers, each from their areas of expertise, will share lessons, ideas and insights that will strengthen anyone attending.
The Speaker Line-up and Schedule includes:
9:00 AM – Sean Johnston, VP, Closed Loop, “Paid Social in the Era of AI and Automation”
10:00 AM – Kim Reedy, Senior Manager of CRM, Ford Model e, “1:1 Marketing: Balancing CX and Business Objectives”
11:00 AM – Cameron Neveu, Social and Content, Hagerty, “Social Media and Content Best Practices From an Automotive Lifestyle Brand"
12:00 PM – Lunch
1:00 PM – Toby Barlow and Emily Siegel, CCO and President, Lafayette American, “How to Be Interesting in Advertising”
2:00 PM – Scott Slagle, Director, Customer Research and Insights, DTE Energy, “DTE: Delivering A Better Customer Experience”
3:00 PM – Tarun Gehani, Director, Pure Visibility, “Don’t Chase the Algorithm: Google Has(n’t) Changed”
4:00 PM – Roman Godlewski, Sales Industry Specialist, USPS, "Deliver a Multi-Channel Experience Through Mail - Informed Delivery"