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Home2021 TARGET AWARDS

DEADLINE EXTEND to SEPTEMBER 17th

Show Detroit Your Marketing Prowess!

Enter the Target Awards TODAY!

It's quick, easy and affordable!

IT’S TIME TO CELEBRATE


For over 20 years the Target Awards have been recognizing the best-of-the best in Detroit’s direct marketing work and creative leadership. No matter the source; big agency, boutique agency, internal agency, freelancer or marketing support services firm, the competition will be fierce.



Will you be one of the winners, contenders, or maybe the Golden Target Award recipient?

If you don’t enter, you’ll never know.


Winners will be announced during a virtual event on Thursday November 4th.

CHANNEL CATEGORIES

• Direct Mail

• Display/Video

• Email

• Integrated

• Mobile

• SEO/SEM/PPC

• Social Media

SECTOR CATEGORIES

• Automotive Parts & Service • Automotive Sales • Business & Consumer Services • Communications/Utilities • Consumer Products & Services • Education • Financial Products & Services • Healthcare and Pharma • Insurance • Manufacturing & Distribution If you have what it takes to generate results in specific industries these categories are for you. • Not-for-Profit • Professional Services • Publishing/Entertainment • Technology & Communications • Travel & Hospitality • Transportation & Delivery

CRAFT CATEGORIES

• Analytics

• Art Direction

• Copywriting

TIMELINE

 

Entry Submissions Deadline - Extended!

  • Friday September 17, 2021

 

Virtual Award Ceremony

  • Thursday November 4, 2021

  • Ceremony Cost:
  • Free for DMAD members and Target Award Entrants
  • $15 for Spectators

 

COSTS OF ENTRY


The same creative execution can be submitted for multiple award categories.


Fee per submission*:

$95 for individual or corporate members

$150 for non-members

10% DISCOUNT for each additional entry


*If you are submitting on behalf of a corporation that is not a corporate member, the non-member fee is required

ENTRY SUBMISSION PROCESS


Go to http://targetawards.iceberg.app


Be prepared to provide the following information:


• Agency or Individual (responsible party for the campaign creation and execution)

• Client or Advertiser (provider of the product or service)

• Contact Name, Phone, Email, Address

• Credits (include names and titles)

• Campaign Start Date & End Date

• Campaign Name/Title of Entry

• Product or Service Description

• Target Audience (demographics, geography, other attributes, B2B, B2C or both)

• Campaign Objective (describe the marketplace challenge, campaign objectives and goals)

• Campaign Results (How effectively did your campaign meet your objectives? What differentiates it from others in its category?)

• You can submit up to 5 of each of the following types of content: video, audio, PDF, URLs, image

JUDGING PROCESS & AWARDS DISTRIBUTION


All entries will be judged by qualified marketing professionals, not affiliated with dmaDetroit or any agency in the Michigan market or participating in the Target Awards


• First, Second and Third Place Awards will be given for each qualifying Category


• Judges will score each entry on a scale of 1 to 5 based on the following categories: Creativity, Clarity of Campaign Audience, Objective and Results, Overall Campaign Performance


• All submitted contact information will remain confidential and hidden from the judges



• In addition to the category awards, a single Golden Target Award will be awarded to the creative execution deemed as the overall best by the DMAD Board of Directors


*All award categories with three or less submissions will be combined into one combined “Need a name” category for award recognition