The DMAD invites you to an agency showcase event at REGROUP, a Full-Service, Independent Brand and Performance Marketing Agency from 6-8 PM on March 13th, 2025!
REGROUP
213 W. Liberty Street, #100
Ann Arbor, MI 48104
In addition to learning more about an agency with over 40 years of advertising experience in the franchise, healthcare, utility and financial services industries, you’ll get an inside look at how REGROUP partnered with client DTE Energy to create an innovative commercial that drives awareness and sparks customer interest. Led by REGROUP’s creative director and DTE’s Director of Brand, Advertising and Digital Marketing, they’ll discuss how the idea came together, the obstacles faced, and the end product which is now in market.
PRESENTERS:
Colin Kennedy – Director of Brand, Advertising and Digital Marketing
DTE Energy
Colin is a strategic marketer focused on changing behavior and driving sales, creating engagement at all touchpoints throughout the decision journey. A brand builder and innovator in regulated sectors Colin leverages data and digs for insights necessary to re-invent digital and retail environments. At DTE, Colin manages the teams that ensures innovation, leadership, purpose and value is communicated through all of DTE’s Marketing and Communications.
Ryan Swartz – Creative Director
REGROUP
Ryan is a creative lead for DTE at REGROUP. He and his team are tasked with creating breakthrough messages which connect emotionally with DTE customers. Ryan is always looking for new and interesting ways to communicate DTE’s messaging in both brand and performance campaigns.